Where have the leads gone? Why isn’t the phone ringing?
When you first decide to invest in marketing, start simple. Whether it be the launch of your business, a brand revamp, a new campaign or a complete strategic overhaul, there are a lot of simple places to start. Here are several points to consider initially.
Look at what you have already.
Take stock of what you already have in the market. Does your branding still work for your business? Do you need to modernise? Is it consistent and attracting the right target market? Does it reflect your product and service offering?
Think about who you’re talking to. Ask for their feedback about ways you can improve. Sometimes a second look or a different perspective is all you need to get the message right. Clear and concise is the best way, every time.
Find out where customers are finding you.
Offer a variety of ways for your customers to contact you, reply to them as soon as you can and record the source of enquiry.
“What made you call today?” is an effective question that once understood can really drive your marketing. Invest in the actions that are working, spend less where they aren’t. Simple.
Healthy database = healthy business.
Often overlooked, your database should be treated like gold. This is an asset, a treasure trove of opportunity; your customer’s details, preferences, past orders, and communication is to be protected at all costs.
Once you build a quality database, a regular and informative email campaign should be employed, designed to inform, entertain as well as drive enquiry. This is a very cost effective and highly valuable marketing tactic, with companies often seeing a huge spike of traffic to their website each time an email (EDM) is sent.
Repeat customers are the key.
The more you impress, the more your customers will want to come back and experience it again.
Over-service your repeat customers and make them know they are appreciated. Word-of-mouth will always be the most powerful marketing tool, confirming your external messaging but from a trusted source.
